Sunday, January 31, 2010

Here We Go Again, or, XRUMER SEO Professionals Can Bite Me

What is it about SEO "optimization" companies that they think a good way to advertise their services is spam peoples' blogs? Drive-by spamming of Viagra links... that I can understand. It's effectively untraceable. But putting advertisements for your services with a link to your website? That's just foolish.

So... this time the culprit is some outfit called XRUMER SEO Professionals which sells software called XRUMER. They've not even bothering to pretend that they're legit:

Xrumer is the premier automated blackhat link-building tool. Through the use of this tool you will see a significant increase in the number of unique visitors to your site, as well as see your site jump in the search engine result pages. Xrumer has the capability to post to forums, blogs, guestbooks, wikis, and more!!

Look, people... don't spend your money on this. First off, it doesn't work; Google's gotten really good at picking up on these sort of shenanigans... trust me on this one. I work in the online ad biz and it's hard enough to get a decent page rank with legitimate content; spamming a bunch of places with backlinks to your site isn't going to do dick. Real people just don't click-through on that; all you're going to get is a bunch of robots.

Second... I mean, really, look at the purchase instructions:

  1. Give contact information to some dude you've never heard of.
  2. Contact aforementioned dodgy dude via Skype or ICQ.
  3. Ask em how to get em the money.

Botmaster.Net run out of Russia and has all the hallmarks of a fly-by-night outfit. You give these guys your credit card and you deserve what you get.

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